In its 9th year, Macy’s will again support AHA’s Go Red for Women cause-related marketing campaign with an annual
Wear Red Sale, where customers wearing anything red enjoy a 10% or 20% discount on merchandise; a collection of exclusive red dresses with 10% of the purchase price donated to the AHA, and a variety of in-store events. Starting February 1, consumers can also visit the Macy’s Facebook page to give a virtual conversation heart, or tweet using #heart@Macys which will both generate a $2 donation to AHA (maximum $250,000).
